Customer designer's expectations and experience could be summed up in one word -"dream." We hope to help make this dream come true in our next-generation railway vehicles by combining the expertise of Hitachi and our partners.
This department coordinates specialized technology and research to provide design solutions that embody this "dream" in tangible form.

This center evaluates and proposes customer experience (the "dream") of passengers based on human-centered research.
Making the "dream" even easier to understand and use.
This group furthers the quality of designs by studying context of use, opinions, and behavior, and by testing usability.

Making the "dream" accessible to even more people...
Research by special user groups, including senior citizens and physically disabled users, is conducted in the quest to make railway vehicles accessible to the diverse cross-section of customers.

Providing an even newer and more attractive "dream"...
Research into the interactions between people and equipment, information, and other people is conducted to provide new, even more attractively packaged information and services.

Continually pursue the highest-quality design based on the extensive international experience and the deep insight into, and passion for, vehicle design.
